Honda launch radical, sponsor-free livery

Race drivers Jenson Button and Rubens Barichello were both on hand as Honda unveiled a radical new livery set to feature none other than an image of Earth itself. While sponsor-free to the naked eye, people can actually pledge to have their name as part of the pixels used to build that very image of Earth on the car, all for a good cause.

Here's a sample image of the car, courtesy of HondaF1.com:


And here's an exerpt from HondaF1's official press release:

Honda Racing F1 Team launches pioneering environmental concept

The Honda Racing F1 Team today announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.

The car’s new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda’s commitment to help address the environmental issues facing the world.

Via the websitewww.myearthdream.com, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

More news and images at Honda's official website, of course.

You can also check out major f1 news sites, like this one from f1.gpudate.net.

It'll be interesting to see these Google Earth... I'm sorry, Honda Earth cars line up alongside the more conventionally-liveried cars come Melbourne. ;)

Livery launch date set

From F1Technical:

The Honda Racing F1 Team will present the RA107's new livery on 26 February. In January, the team already launched the challenger, but the livery still hasn't been released. According to Nick Fry, the new livery will be something that has never been seen in F1. Rumours have been spread for months now that BP will be the new main sponsor of the team, which would result in a green livery.

Can't wait to see it. One more month til the season kicks off, too. Hurrah!

So much has happened in just a week...

Gosh, so much to report on. Let's see... where do I start?

Jenson's back in form, which is the best news of all. His ribs are healed up, and he looks to be in top shape.

"Although I have been out of the car for a while, I am very pleased with my return to the cockpit and also my fitness level, which I have been working hard on since
Christmas."

That's from Jenson talking about his immediate future with Honda, as he hopes to move closer to his first ever F1 Title. He also talked about his plans further up ahead (like at age 34) in "the Times", a copy of which is in the official forums I think.

Jenson really does look set to present a serious challenge for this year's championship, and others are taking notice as well. Here's DC proclaiming, Jenson Button's gonna conquer F1". From a fan's perspective, that's a pretty good headline if I ever saw one. Hehe. And I am praying and hoping that it holds true.

He's a man on a mission this year. And I hope the entire Honda team does get behind him and challenges for the top spot. Honda seems ready enough, and they've recently launched their new car (sans the new livery, which happens next month) at Barcelona. Jenson was able to drive both the RA106 and the new RA107 for some direct comparison, and he looks to have come away feeling good about the new car. It did stall on his first lap out, but once Jenson got going he was able to put in a well-driven 86 laps.

That about does my week ending report for now. For all that you've missed, you can catch up by checking out Honda's offical site at HondaRacingF1.com, or at Jenson's official site at JensonButton.com. To make things easy, you can also Google News for the latest on Jenson (I've set the link to already filter things out).

Honda RA107 shakedown!

Honda's launch is less than a week away (Thursday, January 25)! Wohoo!

Even better, their shakedown is set for this Monday at Silverstone.

Honda will shake down their new Formula One car at Silverstone next week before shipping it to Barcelona for the team launch.

The team's senior technical director Shuhei Nakamoto told autosport.com that the new car will have a shakedown at Silverstone on the morning of Monday, January 22, just to ensure there are no niggling problems before its first serious test at Barcelona.

After the shakedown the car will be transported immediately to Spain.

Reporters'll very likely be there to report on how the car goes... and looks, even if the livery hasn't been set yet. You can check out the thread at the official forum here.