Monday, February 26, 2007

Honda launch radical, sponsor-free livery

Race drivers Jenson Button and Rubens Barichello were both on hand as Honda unveiled a radical new livery set to feature none other than an image of Earth itself. While sponsor-free to the naked eye, people can actually pledge to have their name as part of the pixels used to build that very image of Earth on the car, all for a good cause.

Here's a sample image of the car, courtesy of

And here's an exerpt from HondaF1's official press release:

Honda Racing F1 Team launches pioneering environmental concept

The Honda Racing F1 Team today announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.

The car’s new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda’s commitment to help address the environmental issues facing the world.

Via the, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

More news and images at Honda's official website, of course.

You can also check out major f1 news sites, like this one from

It'll be interesting to see these Google Earth... I'm sorry, Honda Earth cars line up alongside the more conventionally-liveried cars come Melbourne. ;)

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