Wednesday, December 13, 2006

Honda to keep new livery a secret... for now

This should get very interesting...

Honda’s Formula One CEO Nick Fry has hinted at an exciting new livery for the team’s 2007 car, as part of an innovative marketing strategy designed to fill the void left by departing title sponsors British American Tobacco.

“We have a marketing plan, which will surprise a lot of people and get them interested by our approach for next year,” Fry told “. You will not see a car covered in Honda logos, it will be something very different.”

Honda’s 2007 car, expected to be called the RA107, is scheduled to make its track debut late next month. However, its livery is unlikely to be revealed until shortly before the season-opening Australian Grand Prix on March 18.

I wonder what the new car's livery will look like? There have been some really... uhm... creative ideas at the official forum's livery thread. :) Feel free to participate in discussions there too!

The way I see it, Honda's got a chance to put on a fresh splash of colors to go along with their impending championship run. Something stlyish to highlight all those sleek contours in the car I hope. Ooh... maybe they can carry special fan-voted liveries! Haha. Just a thought. Anyway, whatever they end up deciding on, I just want them to do all of it right and proper. :)

In the meantime, we can expect to see more of those striking black cars to run until the livery launch mentioned above. You can read more of it at the link to's official site above, or at They're also carrying an interview with team CEO Nick Fry, in which he mentions the livery plans as well. :)

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